AI Article Synopsis
- The study highlights the importance of tourists' environmentally friendly behavior and its impact on sustainability, particularly in the context of green hotels.
- The research involved surveying 347 customers and used a PLS-SEM analysis to understand the relationship between values, responsibility, environmental concern, and intentions to choose eco-friendly accommodations.
- Findings reveal that while environmental concern alone does not significantly influence intentions, it plays a crucial role when mediated by personal norms, emphasizing the need to foster these norms for promoting green tourism.
Article Abstract
Introduction: It is crucial to understand the environmental friendly behavior of tourists. The utilization of natural resources by the tourists poses a significant threat to environmental sustainability. Fostering environmental friendly practices within tourism industry will help to protect future generation. The current study will evaluate the influence of values, ascribed responsibility, environmental concern and personal norms on customers' intention to visit green hotels. Furthermore, it will assess the mediating effect of personal norms via ascribed responsibility and environmental concern.
Methods: The study collected data from Data 347 customers through a questionnaire survey method. Partial least square-structural equation model (PLS-SEM) was employed for the analysis of data.
Results And Discussion: The findings indicate that values are significant factors affecting ascribed responsibility and environmental concern. Environmental concern direct impact on intention was insignificant. However, the environmental concern significantly affect intention to visit green hotels via personal norms indicating full mediating impact of personal norms.
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|---|---|
| http://www.ncbi.nlm.nih.gov/pmc/articles/PMC10800668 | PMC |
| http://dx.doi.org/10.3389/fpsyg.2023.1340491 | DOI Listing |
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