(Ericaceae), a new species from East Guangdong, China.

(Ericaceae), a new species from East Guangdong Province, China is described and illustrated. This new species is morphologically similar to by having flowers with persistent and leaf-like bracts, long pedicels, and white spherical-urceolate corollas, but is distinguished by having glandular trichomes on the abaxial surface of the leaf blade, shorter pedicels, sparsely pilose corolla ridges, and anther thecae longer than the tubules. A key to the new species and morphologically similar species is also provided.