The article considers theoretical approaches to determining the essence and characteristics of the organization of entrepreneurial activity in the field of public health. The emphasis is on innovative entrepreneurship, which involves entering new, often unknown or untested markets, which are characterized by high uncertainty. Innovation-driven entrepreneurship does not necessarily require new high-tech advances - rather, it is a new recombination that creates a new way of doing a certain set of activities. It is noted that intrapreneurship, which is based on innovative developments of employees of medical organizations, is also a form of entrepreneurial activity in the field of public health.
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