Attraction toward physical activity as a moderator of socio-cognitive predictors of physical activity.

Previous research highlighted gaps between socio-cognitive factors (e.g., intentions, social norms) and physical activity (PA) participation. Recently, researchers have asserted that considering affective processes may help bridge this gap. Leveraging the affective-reflective theory of physical inactivity and exercise, this study examined whether individuals' attraction toward PA moderated the relationship between PA intentions and behaviors, and the relationship between social norms and PA intentions. Analysis of online survey data (N = 582; N = 327) provided evidence that social norms more strongly predicted PA intentions under conditions of lower attraction to PA. However, the results differed depending on how intentions were measured: Moderation was found for intention strength as the outcome, but no moderation was found for decisional intention as the outcome. The intentions-behavior relationship, despite nonsignificant interaction terms, showed patterns of positive moderation based on changes in simple slopes: Intentions more strongly predicted PA behavior at time 2 under conditions of higher attraction to PA. The findings align with recent theorizing that emphasizes the role of affect-related determinants when understanding and promoting PA. Practically, these results suggest that intervention strategies should differ according to the individuals' current levels of attraction toward PA.