The promotion strategies and dynamic evaluation model of exhibition-driven sustainable tourism based on previous/prospective tourist satisfaction after COVID-19.

After COVID-19, all art exhibitions in 2020 were forced to close and postponed until 2021 in Japan. The current paper studies the dynamic evaluation model and exhibition-driven event tourism promotion strategies based on previous/prospective tourist satisfaction surveys. Echigo-Tsumari Art Triennale (ETAT) was selected for the evaluation case. A new methodology, prospective-importance previous-performance analysis (PIPPA), was used for the previous tourist satisfaction questionnaire survey (by term frequency-inverse document frequency (TF-IDF)) and prospective tourist satisfaction questionnaire survey for the restart. It is an attempt not only for ETAT 2021 but also a sample for the others (hundreds of art exhibitions) in Japan and other countries.