Media Framing of Women's Football During the COVID-19 Pandemic.

Commun Sport

School of Business/Institute for Culture and Society, Western Sydney University, Penrith South, NSW, Australia.

Published: June 2023

AI Article Synopsis

  • The article analyzes how British media covered women's football during the COVID-19 pandemic, focusing on the different ways this coverage influenced public perceptions of the sport.
  • A thematic analysis revealed five main framing themes, including competition changes and welfare concerns, indicating a shift from past trivializing coverage.
  • It highlights that more women journalists reported on women's football compared to their male counterparts and calls for more diversity in sports journalism to challenge the prevailing male-dominated culture.

Article Abstract

This article examines British media coverage of women's association football during the coronavirus (COVID-19) pandemic, to identify how the media framed the women's game and how these frames could shape the public perceptions of it. Through a database search of British-based news coverage of women's football, 100 news articles were identified in the first 6 months after the start of the pandemic. A thematic analysis was conducted, and five dominant frames were detected in the context of COVID-19: 1) ; 2) ; 3) (e.g., alterations to national and international competitions); 4) and 5) (e.g., welfare, uncertain working conditions). These frames depart from the past trivialisation and sexualisation of women's sport, demonstrate the increased visibility of women's football, and shift the narrative towards the elite stratum of the game. Most of this reporting was by women journalists, while men were shown to write less than women about women's football. This research advocates continued diversification of the sports journalism workforce to dissolve the hegemonic masculine culture that still largely dominates the industry.

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Source
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC9014347PMC
http://dx.doi.org/10.1177/21674795211041024DOI Listing

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