How to drive strategic green innovation behavior? A qualitative comparative analysis (QCA) based on Chinese manufacturing enterprises.

Green innovation is an important way for manufacturing enterprises to achieve green and high-quality development. The existing literature has ignored the heterogeneous motivations for enterprise green innovation. The strategic green innovation behavior (SGIB) aiming at seeking strategic differences and building core competitiveness is the necessary measure for enterprises to realize green transformation. Furthermore, the existing research studies the influencing factors of green innovation from a single perspective, ignoring the interaction of institutional and resource factors. Based on this, this study uses QCA to identify the driving mechanism of enterprise SGIB. The research collected questionnaire data from 199 manufacturing enterprises in China. The main results show that a single factor will not constitute a necessary condition for positive SGIB, but the not-high green dynamic capability is a necessary condition for negative SGIB. Positive SGIB includes four configuration paths: institution-ethics synergy, normative pressure oriented, environmental ethics oriented, and institutional incentive oriented. Lack of institutional pressure is the only configuration path that leads to negative SGIB. Further analysis found that environmental ethics and institutional pressure are the main forces to promote SGIB. After a series of robustness tests, the above basic conclusions did not change significantly. Based on the above conclusions, we believe that government departments, industry associations, and enterprises should form a joint force to enhance the level of institutional pressure and enterprise environmental ethics, promoting the implementation of strategic green innovation.