Collaboration is key: the role of social media in advancing surgical research.

Social media has revolutionized how we design, deliver, and disseminate surgical research for the better. The rise of collaborative research groups has been a major contributor to and beneficiary of social media, leading to increased involvement from clinicians, medical students, healthcare professionals, patients, and industry. Everyone benefits from collaborative research by widening access and participation and delivering more impactful research with increasing validity of results applicable to global populations. Now more than ever, the international surgical community is engaged in the process of surgical research, including the role of interdisciplinary collaboration. Patient groups are also central to the process of collaboration. By delivering increasingly relevant research, and by asking pertinent research questions that patients value, higher-impact research is more likely to directly lead to clinical change. From an academic perspective, hierarchies have flattened, facilitating the inclusion of anyone who is interested in contributing to surgical research to be able to do so. Social media has led to a paradigm shift in how surgical research may be conducted. Diversity of thought in research is improving, and engagement in surgical research is at an all-time high. Collaboration of all stakeholders is key to #SoMe4Surgery success and is the new 'gold standard' of surgical research.