This study calls into question the default computation of the disposition effect that uses the average purchase price as a reference point. We show, through a lab experiment, that the reference price of participants can change depending on the experimental behavioral design that is used. Our results show that for the control group, different reference prices do not show significant differences in the computation of the disposition effect, thus supporting the use of the average purchase price as a reference. However, this is not the case for participants in the treatment group. With the addition of experimental treatment concerning the disclosure of the final balance of the participants, the reference prices to compute the disposition effect showed statistically significant differences. The need to display their results caused these participants to use the first purchase price as a reference point when selling their assets.
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http://www.ncbi.nlm.nih.gov/pmc/articles/PMC10096489 | PMC |
http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0284171 | PLOS |
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School of Economy and Management, Shandong Agricultural University, Taian, 271018, PR China. Electronic address:
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January 2025
Department of Food Science and Nutrition, School of Environment, University of the Aegean, Myrina, Greece.
Fairness-oriented products have attracted increased interest in the last few years, particularly within the context of agrifood systems. However, in scholarly literature, limited studies are available where researchers discuss what drives consumers' choices towards fair food. This study investigates consumers' purchasing intentions towards fairness-oriented food products by applying an emotion-extended model of the Theory of Planned Behaviour (TPB).
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PLoS One
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