In Part I of we described how in 1892, Dresden's Karl August Lingner (1861-1916), produced and marketed Professor Bruno Richard Seifert's (1861-1919) invention of Odol Mouthrinse, and subsequently Odol Toothpaste. The focus of Part I was how Lingner's Company used "aeronauticak" postcard advertising, ie., dirigibles and airplanes of the times, to advertise their products. A concise summary of the history of Lingner-Werke A.G., Berlin, and what happened to Odol after Lingner's death in 1916, was succinctly reported by Patrick van der Vegt on this website. https://www.atlas-repropaperwork.com/odol-toothpaste/.
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| http://dx.doi.org/10.58929/jhd.2023.071.01.067 | DOI Listing |
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