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Valuation of student-led agricultural activities at university: comparison of willingness to pay with inferred values. | LitMetric

Valuation of student-led agricultural activities at university: comparison of willingness to pay with inferred values.

Sustain Sci

College of Policy Science, Ritsumeikan University, 2-150, Iwakuracho, Ibaraki, Osaka 567-8570 Japan.

Published: February 2023

AI Article Synopsis

  • Agricultural fields on university campuses boost urban nutrition, increase green spaces, and provide students with opportunities to cultivate crops and improve self-management skills.
  • Student surveys from freshmen in 2016 and 2020 explored their willingness to pay (WTP) for agricultural initiatives, finding that inferred WTP likely offers more realistic donation estimates than traditional methods.
  • The study showed that students who were actively engaged in pro-environmental behaviors showed a higher WTP for these agricultural activities, indicating that they could be funded through student donations.

Article Abstract

Agricultural fields in university campuses can improve urban nutrition security, increase greenery, and provide opportunities for students to grow crops and enhance self-management skills. We conducted student surveys among freshmen in two different years (2016 and 2020) to understand their willingness to pay (WTP) for donations toward student-led agricultural activities. In order to mitigate the social desirability bias, we also asked students' inferred WTP and compared that with conventional WTP. We found that inferred values could determine more conservative and realistic estimations of students' donations than conventional WTP. Full model regression analysis using logit model estimation showed that students' interest and engagement in pro-environmental behaviors increased WTP for student-led agricultural activities. In conclusion, such projects are economically feasible through student donations.

Download full-text PDF

Source
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC9942047PMC
http://dx.doi.org/10.1007/s11625-023-01296-2DOI Listing

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