The phenomenon of animalistic dehumanisation has been extensively studied in social psychology, but mostly as an intergroup relations tool used to justify the mistreatment of an outgroup. Surprisingly, however, dehumanisation has not been approached as an influence strategy to convince the ingroup to mistreat an outgroup. In the present article, we investigate these possible influence effects. We propose that a message depicting an outgroup in negative animalised terms would lead to lasting unfavourable outgroup attitudes because the animal essence conveyed through the message would immunise ingroup members against subsequent counterinfluence attempts. In one experimental study we compared the effect of three influence messages depicting a despised outgroup (Roma beggars) in negative animalised vs. negative humanised vs. positive humanised terms, followed by a counterpropaganda message advocating for Roma beggars' rights. Results show that the animalisation message leads to a lasting animalised perception of the outgroup (eliciting disgust and repugnancy) that resists exposure to the counterpropaganda positive message. In contrast, the negative humanisation message provokes a brief negative perception of the group (pre-counterpropaganda) that disappears after exposure to the counterpropaganda. The animalisation message also leads to more negative attitudes and discriminatory behavioural intentions towards Roma beggars expressed after the counterpropaganda message (i.e., discrimination in the workplace, hiring intentions, and social proximity), whilst the negative humanisation message does not, showing no difference with the positive humanisation message. These results suggest that animalistic dehumanisation indeed acts as an influence strategy, immunising targets against subsequent counterpropaganda attempts. We discuss implications in the light of essentialisation, forms of dehumanisation and group status, and current non-discriminatory norms.
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http://dx.doi.org/10.3389/fpsyg.2022.999959 | DOI Listing |
Nurs Rep
September 2024
Department of Nursing, School of Health Sciences, Hellenic Mediterranean University, 71410 Heraklion, Greece.
J Pers Soc Psychol
November 2024
Kellogg School of Management, Northwestern University.
How different racial minorities experience racism differently remains underexplored in existing research. Here, we show that Asian and Black people are often dehumanized differently. Twelve studies spotlight a racial asymmetry in dehumanization using a wide array of methods (experimental, archival, and computational) and data sources (online samples, word embeddings, and U.
View Article and Find Full Text PDFBr J Psychol
November 2024
Department of Neurology, University of Pennsylvania, Philadelphia, Pennsylvania, USA.
A glance is enough to assign psychological attributes to others. Attractiveness is associated with positive attributes ('beauty-is-good' stereotype). Here, we raise the question of a similar but negative bias.
View Article and Find Full Text PDFJ Pers Assess
December 2024
Department of Psychology, Florida State University.
Self-dehumanization, a phenomenon relevant to social psychology, has been somewhat absent from clinical psychology research. Furthermore, measures of self-dehumanization are few, and to our knowledge, no validated and generalizable self-report measure exists. To address this gap, we present a Self-Dehumanization Scale (SDS).
View Article and Find Full Text PDFFront Psychol
May 2024
Brunel Business School, College of Business, Arts and Social Sciences, Brunel University London, London, United Kingdom.
Dehumanization refers to the act of likening others to objects or animals. This, in turn, mitigates feelings of conscience, guilt, and moral obligation in the face of behaviors such as violence, mistreatment, or discrimination against the dehumanized individuals. The aim of this study is to determine the extent of which women with mismatching vocal tone, occupation and appearance to their gender expectations are dehumanized by others.
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