The art of film: Perspective on neural clues to repeated attraction to movie watching.

This article about possible neural underpinning of repeated attraction to watching movies is dedicated to the memory of Prof. Eran Zaidel, who made outstanding contributions to neuroscience (and loved watching movies). The film is an art form crafted by multiple artists from diverse fields, contributing specialized skills, talents, and creativity to the final product. Attention-attraction to all artworks has deep biological roots. Movies have been attracting audiences repeatedly ever since they were introduced over 100 years ago. Although countless studies analyzed the nature of the art, the neural underpinning of repeated attraction to viewing movies has been understudied. Here, clues gleaned from non-film findings are proposed. The perspective suggests that functions of the mesolimbic "reward pathway" associated with pleasure and joy, the brain regions responding to facial beauty, to pictorial art aesthetics, and to music listening with increased dopamine levels are all recruited in the repeated attraction.