COVID-19 doesn't change anything: Neoliberalism, generation-ism, academic library buildings, and lazy rivers.

Does COVID-19 challen04ge the persistence of neoliberalism? The pandemic and popular resistance to globalization seem to coincide, and there considerable discussion of neoliberalism within LIS now. First, this paper defines the centrality of the market as neoliberalism. With that in place, the remaining parts of the paper will explore and document phenomena in and related to academic libraries that instantiate how neoliberalism stubbornly persists. Second, the continuing reliance on generational cohorts to characterize incoming students - generation-ism- is a manifestation of categories of consumption and marketing. The influence of generation-ism on academic libraries is significant in the form of design pressures on space and to market the college experience. Third, where neoliberalism does tend to drive higher education investments in facilities, it results in the "lazy river" trend. This will be examined in direct contrast to the finance/space pressures on academic libraries. The paper concludes with a short discussion of these factors and what this analysis can tell us about academic libraries going forward into a post-COVID-19 era.