Recent years have witnessed an increased demand for mobile health (mHealth) platforms owing to the COVID-19 pandemic and preference for doorstep delivery. However, factors impacting user experiences and satisfaction levels across these platforms, using customer reviews, are still largely unexplored in academic research. The empirical framework we proposed in this paper addressed this research gap by analysing unmonitored user comments for some popular mHealth platforms. Using topic-modelling techniques, we identified the impacting factors (predictors) and categorised them into two major dimensions based on and . Findings from our study suggest that , , and emerge as significant predictors for delivering a positive user experience on m-health platforms. Next, we identified substantial moderating effects of on the predictors related to and such as and . Further, we also identified the top predictors for successful user experience across these platforms. Recommendations from our study will benefit business managers by offering an improved service design leading to higher user satisfaction across these m-health platforms.
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| http://www.ncbi.nlm.nih.gov/pmc/articles/PMC9715352 | PMC |
| http://dx.doi.org/10.1016/j.jbusres.2022.113484 | DOI Listing |
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