The independent effects of source expertise and trustworthiness on retraction believability: The moderating role of vested interest.

Past research suggests that the trustworthiness of a source issuing a retraction of misinformation impacts retraction effectiveness, whereas source expertise does not. However, this prior research largely used expert sources who had a vested interest in issuing the retraction, which might have reduced the impact of those expert sources. We predicted that source expertise can impact a retraction's believability independent of trustworthiness, but that this is most likely when the source does not have a vested interest in issuing a retraction. Study 1 demonstrated that retractions from an expert source are believed more and lead to less continued belief in misinformation than retractions from an inexpert source while controlling for perceptions of trustworthiness. Additionally, Study 1 demonstrated that this only occurs when the source had no vested interest in issuing the retraction. Study 2 found similar effects using a design containing manipulations of both expertise and trustworthiness. These results suggest that source expertise can impact retraction effectiveness and that vested interest is a variable that is critical to consider when determining when this will occur.