Statistical Approach to Estimating Audience from MAC-Randomized WiFi Probe Requests.

Sensors (Basel)

Institut Langevin, ESPCI Paris, PSL University, CNRS, Sorbonne Université, 75005 Paris, France.

Published: November 2022

In the past few years, the ability of wireless network operators to monitor audience using control frames emitted by client devices has been compromised, both by legislation treating client MAC addresses as private information and by the difficulty of distinguishing genuine client frames from those arising from the Internet of Things or from certain enhanced services. Here, a deterministic model, based on characteristics of human activity and on seasonal trends, is used to reveal underlying client statistics in raw MAC-randomized WiFi Probe Request data. The method proposes a candidate conversion factor, , between probe request counts and the client population, which offers plausible predictions on real-world datasets.

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Source
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC9698762PMC
http://dx.doi.org/10.3390/s22228679DOI Listing

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In the past few years, the ability of wireless network operators to monitor audience using control frames emitted by client devices has been compromised, both by legislation treating client MAC addresses as private information and by the difficulty of distinguishing genuine client frames from those arising from the Internet of Things or from certain enhanced services. Here, a deterministic model, based on characteristics of human activity and on seasonal trends, is used to reveal underlying client statistics in raw MAC-randomized WiFi Probe Request data. The method proposes a candidate conversion factor, , between probe request counts and the client population, which offers plausible predictions on real-world datasets.

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