Trade-offs in the transition to a blue economy - Mapping social acceptance of aquaculture expansion in Norway.

Aquaculture is currently the fastest growing food industry globally, and proposed expansion plans include substantial increases in production over the next decades. While this will improve global food security, contribute to the blue economy and create jobs locally, the potential negative impacts on the marine environment could be massive. The existing literature suggests that further research needs to be conducted into the dynamic nature of the social-ecological systems which host aquaculture. This paper presents the results of a choice experiment survey of Norwegian households' trade-offs between salmon production and job creation, and the detrimental impacts on the marine environment. Most respondents were at the outset neutral or supportive of plans for a substantial increase in aquaculture production. However, when informed about potential environmental impacts in terms of marine plastics and salmon lice affecting wild salmon stocks, and asked to trade these off against the positive effects, the majority opposed the plans and expressed a positive willingness-to-pay to avoid the planned expansion. Applying a hybrid mixed multinomial logit model we find that income, education and to some extent age, along with environmental attitudes, explain most of the variation in people's preferences. Support for large aquaculture expansion is higher among people who consume farmed salmon frequently and those living in areas with a high density of aquaculture farms. Hence, we do not find the so-called "not in my backyard" (NIMBY) effect. These results, which arguably contrast with previous studies of environmental impacts from aquaculture, can be useful for public planners globally as they consider expanding the blue economy.