'Branded' microscopy core facilities - Mutually beneficial partnerships between academia and industry.

Core facilities are research laboratories staffed by professional scientists who can provide access, training, support, and maintenance for the utilisation of highly specialised instrumentation. Microscopy core facilities support researchers working in many areas with wide ranging imaging needs. The companies that manufacture, sell, and service advanced microscopy instrumentation often develop strong and mutually beneficial relationships with their customers, which sometimes lead to contractual agreements with academic research institutions, resulting in so-called 'branded' core facilities. These academic-industrial partnerships can have significant benefits for both parties and ultimately can serve to improve the scientific resources available to the core facility user base. The article will describe these types of arrangements and specifically highlight aspects of these agreements that can benefit each partner in addition to some specific challenges that can arise with 'branded' core facilities.