Does increasing the sexual content of advertisements lead, though memory processes, to greater sales? By employing a between-participants design, we aimed to explore how sexual advertising affects explicit and implicit memory, and whether it impairs memory for information preceding the commercials (retroactive interference) or following the commercials (proactive interference). We randomly assigned 182 young participants in the UK to one of two groups who watched the same TV program containing an advertisement break during which either sexual or nonsexual advertisements were shown, while brands were held constant across conditions. Participants were then tested on their explicit and implicit memory for both the advertising content and program information. Results revealed that memory was better for nonsexual than for sexual advertisements. Unexpectedly, there was no group difference in participants' memory for the advertisements. Further, sexual advertising resulted in retroactive interference with program information, whereas proactive memory for program information was not impaired. We acknowledge various study limitations and discuss proposals for future research.
Download full-text PDF |
Source |
|---|---|
| http://www.ncbi.nlm.nih.gov/pmc/articles/PMC10014896 | PMC |
| http://dx.doi.org/10.1177/00315125221138395 | DOI Listing |
Publication Analysis
Top Keywords
Similar Publications
Phytochemical Profiling by UHPLC-ESI-MS/MS, In Vitro Antioxidant, In Vivo Antidiabetic, and Pro-Sexual Effects of Salvia balansae Noë ex Coss Flower Extract in Diabetic Male Rats.
Chem Biodivers
January 2025
Université Abdelhamid Ibn Badis de Mostaganem: Universite Abdelhamid Ibn Badis de Mostaganem, agronomy, Mostaganem, mostaganem, ALGERIA.
Our study assessed the phytochemical composition and the effects of Salvia balansae flower aqueous extract (FAE) on sexual dysfunction in diabetic rats. Total phenolic and flavonoid content, quantification of phytochemicals by UHPLC-ESI-MS/MS method and in vitro antioxidant capacity of FAE extract were elucidated. For the in vivo study, diabetes was induced by one intraperitoneal injection of streptozotocin (STZ) (40 mg/kg), and treated diabetic rats were given FAE at 200 mg/kg.
View Article and Find Full Text PDFSexual Health Advocacy for Guys (SHAG): a randomized trial of the impact of a text-messaging program on HIV incidence and STI testing among a national sample of sexual minority cisgender adolescent and young adult men.
Trials
January 2025
Department of Community and Behavioral Health, Colorado School of Public Health, Denver, CO, USA.
Background: Disparities in sexually transmitted infections (STI) including human immunodeficiency virus (HIV) among sexual minority boys and young men are substantial. Effective HIV and STI prevention programs that include access to pre-exposure prophylaxis (PrEP) medication do not consistently include younger sexual minority men. Text-messaging programs for HIV prevention have been associated with increases in HIV testing among sexual minority adolescent boys, but these programs have not incorporated a focus on PrEP or STIs beyond HIV.
View Article and Find Full Text PDFElevated plasma molybdenum level increases the risk of premature ovarian insufficiency through vascular endothelial injury.
Hum Reprod
January 2025
The International Peace Maternity and Child Health Hospital, School of Medicine, Shanghai Jiao Tong University, Shanghai, China.
Study Question: Is elevated plasma molybdenum level associated with increased risk for idiopathic premature ovarian insufficiency (POI)?
Summary Answer: Elevated plasma molybdenum level is associated with an increased risk of idiopathic POI through vascular endothelial injury and inhibition of granulosa cell proliferation.
What Is Known Already: Excessive molybdenum exposure has been associated with ovarian oxidative stress in animals but its role in the development of POI remains unknown.
Study Design, Size, Duration: Case-control study of 30 women with idiopathic POI and 31 controls enrolled from August 2018 to May 2019.
Insufficient LGBTQ+ education across disciplines suggested by national survey of health professionals in training.
PLoS One
January 2025
Dept of Physician Assistant Studies, Ohio University, Athens, OH, United States of America.
Health professionals often feel underprepared to treat patients who identify as lesbian, gay, bisexual, transgender, and/or queer (LGBTQ+). Additionally, lack of access to professionals who are knowledgeable about LGBTQ+ inclusive care contributes to the myriad of health disparities experienced by LGBTQ+ communities. This cross-sectional survey study explores the preparedness of healthcare profession trainees for caring for LGBTQ+ patients by quantifying the hours and quality of training health profession trainees receive in LGBTQ+ education across disciplines.
View Article and Find Full Text PDFValidation and adaptation of the diffusion of intimate images among adolescents (EDIMA) scale in adolescents from Peru.
Front Psychol
December 2024
Asociación de estudiantes de medicina de la Universidad Señor de Sipán (ASOCIEM USS), Chiclayo, Peru.
Background: The use of technologies through social networks is a common practice among adolescents who use it to communicate. However, the lack of control and supervision of these media means that they disseminate any type of information, including sexual content.
Objective: To evaluate the psychometric properties of the Intimate Images Diffusion Scale (EDIMA) in Peruvian adolescents.
Want AI Summaries of new PubMed Abstracts delivered to your In-box?
Enter search terms and have AI summaries delivered each week - change queries or unsubscribe any time!