AI Article Synopsis
- Attending to an option appears to increase its perceived value, as shown through studies manipulating attention during decision-making tasks.
- In both free-viewing and controlled-viewing experiments, attention significantly influenced choices and eye movement patterns, with a stronger effect observed in preferential decisions compared to perceptual ones.
- The findings suggest a normalization mechanism where attention enhances the representation of an option, impacting both sensory perception and value assessment.
Article Abstract
Does attending to an option lead to liking it? Though attention-induced valuation is often hypothesized, evidence for this causal link has remained elusive. We test this hypothesis across 2 studies by manipulating attention during a preferential decision and its perceptual analog. In a free-viewing task, attention impacted choice and eye movement pattern in the preferential decision more than the perceptual analog. Similarly, in a controlled-viewing task, attention had a larger effect on choice in the preferential decision than its perceptual analog. Across these experimental manipulations of attention, choice and eye-tracking data provide converging evidence that attention enhances value, and computational modeling further supports this attention-induced valuation hypothesis. A possible explanation for our results is a normalization mechanism where attention induces a gain modulation on an option's representation at both the sensory and value processing levels. (PsycInfo Database Record (c) 2023 APA, all rights reserved).
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| http://dx.doi.org/10.1037/xge0001307 | DOI Listing |
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