Purpose: To assess how previous experiences and new information contributed to COVID-19 vaccine intentions.

Design: Online survey (N = 1264) with quality checks.

Setting: Cross-sectional U.S. survey fielded June 22-July 18, 2020.

Sample: U.S. residents 18+; quotas reflecting U.S. Census, limited to English speakers participating in internet panels.

Measures: Media literacy for news content and sources, COVID-19 knowledge; perceived usefulness of health experts; if received flu vaccine in past 12 months; vaccine willingness scale; demographics.

Analysis: Structural equation modelling.

Results: Perceived usefulness of health experts ( = .422, < .001) and media literacy ( = .162, < .003) predicted most variance in vaccine intentions (R-squared=31.5%). A significant interaction ( = .163, < .001) between knowledge ( = -.132, = .052) and getting flu shot ( = .185, < .001) predicted additional 3.5% of the variance in future vaccine intentions. An increase in knowledge of COVID-19 associated with a decrease in vaccine intention among those declining the flu shot.

Conclusion: The interaction result suggests COVID-19 knowledge had a positive association with vaccine intention for flu shot recipients but a counter-productive association for those declining it. Media literacy and trust in health experts provided strong counterbalancing influences. Survey-based findings are correlational; thus, predictions are based on theory. Future research should study these relationships with panel data or experimental designs.

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http://www.ncbi.nlm.nih.gov/pmc/articles/PMC9551663PMC
http://dx.doi.org/10.1177/08901171221132750DOI Listing

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