The purpose of this study is to examine the role of interaction between mass media and people in the diffusion of innovation using the Trust-Distrust model, one of the theories of opinion dynamics. Therefore, in this study, we ran simulations using the Trust-Distrust model to confirm the differences in opinion distribution across different network structures. We used the five adopter categories as the agents of the Trust-Distrust model and applied the random network, scale-free network, and small-world network as the networks for simulation. As a result, we confirmed that differences in network structure lead to differences in the diffusion of innovations (distribution of opinions).
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| http://dx.doi.org/10.1007/s12626-022-00113-z | DOI Listing |
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