AI Article Synopsis

  • The study analyzed how cultural differences influence online support for high-profile individuals using the Tall Poppy Scale, comparing responses from Chinese and New Zealand European participants.
  • The survey focused on their willingness to vote for or against reality TV contestants based on their success or failure, revealing that New Zealanders tended to support high achievers while the Chinese preferred to see them fail.
  • Additionally, the Chinese participants interacted less with achievement content, indicating a cultural discomfort with celebrating individual success.

Article Abstract

The willingness to support (or denigrate) high-profile individuals online was examined across cultures using the Tall Poppy Scale. A sample of 106 Chinese and 164 New Zealand Europeans answered an online questionnaire addressing their preference for high achievers to be rewarded or fail. Participants were asked whether they would vote to support reality TV contestants, and offered further information (about success or failure) on a debrief page. The Favour Reward scale predicted willingness to vote and support others. The Favour Fall subscale tended to predict time spent viewing achievement-related information on a debrief page. The Chinese sample did not prefer reward of high achievers, instead favoring their fall, but spent less time per click on the debrief page, suggesting they disliked recognizing individual achievement.

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Source
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC10087858PMC
http://dx.doi.org/10.1002/pchj.582DOI Listing

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