Cultural Adaptation and Social Media Promotion of Healthy Eating Guides for Spanish Speakers.

Objective: The internet is a primary source of nutrition information in the US. Minorities and non-English speakers face a digital divide when accessing such information. We aimed to report on the reach of social media dissemination of the cultural adaptation of the evidence-based Kid's Healthy Eating Plate to Spanish-speaking Latinos and of previous versions.

Methods: The adaptation was based on the Framework for Reporting Adaptations and Modifications-Expanded and was disseminated through social media platforms (116 days). Outcomes were impressions, shares, website link clicks, number of viewers, and access country.

Results: The kids' culturally adapted version had 288,773 impressions and 1,227 shares on social media; the website was linked 9,763 times, predominantly through Facebook (Meta Platforms, Inc). User engagement and pageviews were mostly from Spain, Latin American countries, and the US.

Conclusions And Implications: The cultural adaptation of healthy eating guidelines for Spanish-speaking children was accessed in the US and worldwide. Promotion through social media had a significant impact on its reach. Cultural adaptation and paid dissemination of evidence-based materials may help close the digital divide and promote health literacy in diverse populations.