The research aims to study the correlations between attitudes of users, social norms, perceived behavioural control, and purchase behaviours. The research population consists of social media users in Malaysia. The data was collected from 205 respondents via a self-administered online survey. The theory of planned behaviour acts as the underlying theory in the research. Next, descriptive and hypothesis-testing quantitative analysis were adopted to probe the relationships between the variables. Moreover, G*Power was used to identify the minimum sample size, and SPSS v.22 was employed to examine the datasets.
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| http://www.ncbi.nlm.nih.gov/pmc/articles/PMC9111892 | PMC |
| http://dx.doi.org/10.1016/j.dib.2022.108239 | DOI Listing |
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