Effects of photographer physical attractiveness on photograph aesthetic value assessment.

Existent studies have demonstrated that being physically attractive leads to preferences and rewards in various scenarios involving performance evaluation. In this study, we explored whether a photographer's physical attractiveness could affect others' assessment of a photograph's aesthetic value. Participants () accomplished an online task to pair portraits and non-portrait photographs, followed by completing two questionnaires on cognitive reflection and empathy. Analytical results revealed that an attractive photographer was more likely to be associated with a highly aesthetic photograph, and this bias was moderated by the participant's level of cognitive reflection and empathy. Meanwhile, it could be reduced by the participant's professional experience.