Security awareness of single sign-on account in the academic community: the roles of demographics, privacy concerns, and Big-Five personality.

Single sign-on (SSO) enables users to authenticate across multiple related but independent systems using a single username and password. While the number of higher education institutions adopting SSO continues to grow, little is known about the academic community's security awareness regarding SSO. This paper aims to examine the security awareness of SSO across various demographic groups within a single higher education institution based on their age, gender, and academic roles. Additionally, we investigate some psychological factors (i.e., privacy concerns and personality traits) that may influence users' level of SSO security awareness. Using survey data collected from 283 participants (faculty, staff, and students) and analyzed using a hierarchical linear regression model, we discovered a generational gap, but no gender gap, in security awareness of SSO. Additionally, our findings confirm that students have a significantly lower level of security awareness than faculty and staff. Finally, we discovered that privacy concerns have no effect on SSO security awareness on their own. Rather, they interact with the user's personality traits, most notably agreeableness and conscientiousness. The findings of this study lay the groundwork for future research and interventions aimed at increasing cybersecurity awareness among users of various demographic groups as well as closing any existing gaps between them.