An integrated expert weight determination method for design concept evaluation.

Expert weight determination is a critical issue in the design concept evaluation process, especially for complex products. However, this phase is often ignored by most decision makers. For the evaluation of complex product design concepts, experts are selected by clusters with different backgrounds. This work proposes a novel integrated two-layer method to determine expert weight under these circumstances. In the first layer, a hybrid model integrated by the entropy weight model and the Multiplicative analytical hierarchy process method is presented. In the second layer, a minimized variance model is applied to reach a consensus. Then the final expert weight is determined by the results of both layers. A real-life example of cruise ship cabin design evaluation is implemented to demonstrate the proposed expert weight determination method. To analyze the feasibility of the proposed method, weight determination with and without using experts is compared. The result shows the expert weight determination method is an effective approach to improve the accuracy of design concept evaluation.