AI Article Synopsis
- People with low health literacy tend to rely on mobile health apps for information, which can influence their health behaviors and outcomes.
- Despite this, many app descriptions are written at a high reading level (eleventh to fifteenth grade), making them hard for target users to understand; only 6% meet the recommended third to seventh grade level.
- The study found that the readability of app descriptions is crucial for app installations, especially when there are no reviews, and identified a need for better writing practices to enhance user engagement with these health apps.
Article Abstract
People with low health literacy are more likely to use mobile apps for health information. The choice of mHealth apps can affect health behaviors and outcomes. However, app descriptions may not be very readable to the target users, which can negatively impact app adoption and utilization. In this study, we assessed the readability of mHealth app descriptions and explored the relationship between description readability and other app metadata, as well as description writing styles. The results showed that app descriptions were at eleventh- to fifteenth-grade level, with only 6% of them meeting the readability recommendation (third- to seventh-grade level). The description readability played a vital role in predicting app installs when an app had no reviews. The content analysis showed copy-paste behaviors and identified two potential causes for low readability. More work is needed to improve the readability of app descriptions and optimize mHealth app adoption and utilization.
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| http://www.ncbi.nlm.nih.gov/pmc/articles/PMC8861750 | PMC |
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