Ecocultural attributes are important components of perceptions of the importance of coastal beaches of conservation concern.

Sandy beaches along coasts and bays are prime real estate for houses and condominiums, marinas, recreation, and tourism for people living in urban and suburban areas within a hundred km of coasts. Human encroachment and disturbance can be a determinant of success of animals in human-impacted systems, particularly shorebirds. Understanding perceptions of people visiting critical habitats can aid in conservation of shorebirds and associated ecosystems, as well as improving the human experience. This paper examines valuation of ecological resources and ecocultural attributes of visitors to 9 beaches on the New Jersey shore of Delaware Bay during a shorebird migratory stopover period. Ecocultural attributes are those cultural activities or experiences that require an intact ecosystem to be optimal, including activities of recreational, aesthetic or spiritual importance. Using a Likert scale, interviewees (N = 279) rated the importance of shorebirds and/or horseshoe crabs Limulus polyphemus, ambiance, existence, aesthetics, the beach itself, and recreational activities (photography, birding, and fishing) to the Bay and to their experience. Although shorebirds/crabs were rated as most important (mean rating well over 4.0 out of 5); ecocultural attributes (ambience, existence, aesthetics, the beach itself) were rated higher (rating well over 3) than recreation, hardcore or casual birding, photography (mean rating around 3) and fishing (rating less than 2). Although some ratings of these resources and attributes were positively correlated, many values for birds and/or crabs were not correlated with the ecocultural attributes. Women rated most resources and ecocultural attributes higher than did men, and older people rated them higher than younger interviewees. It was unexpected that the ecocultural attributes played so heavily in the attractiveness of the beach. The importance and implication of these findings are discussed for management and conservation of these beaches, including the importance of ecocultural resources within a context of local community involvement.