Artificial Intelligence and Machine Learning in Sport Research: An Introduction for Non-data Scientists.

In the last two decades, artificial intelligence (AI) has transformed the way in which we consume and analyse sports. The role of AI in improving decision-making and forecasting in sports, amongst many other advantages, is rapidly expanding and gaining more attention in both the academic sector and the industry. Nonetheless, for many sports audiences, professionals and policy makers, who are not particularly or experts in AI, the connexion between artificial intelligence and sports remains fuzzy. Likewise, for many, the motivations for adopting a machine learning (ML) paradigm in sports analytics are still either faint or unclear. In this perspective paper, we present a high-level, non-technical, overview of the machine learning paradigm that motivates its potential for enhancing sports (performance and business) analytics. We provide a summary of some relevant research literature on the areas in which artificial intelligence and machine learning have been applied to the sports industry and in sport research. Finally, we present some hypothetical scenarios of how AI and ML could shape the future of sports.