AI Article Synopsis

  • The study focused on how the contingent valuation method can effectively assess public willingness to pay for the protection of hemlock trees in North Carolina.
  • An online survey collected responses from 907 residents, revealing that people's attention to specific attributes impacts their sensitivity to the scope of public goods.
  • Including factors for attribute non-attendance (ANA) led to more significant positive results regarding public willingness to pay, highlighting the real economic value of protecting these trees.

Article Abstract

Sensitivity to the scope of public good provision is an important indication of validity for the contingent valuation method. An online survey was administered to an opt-in non-probability sample panel to estimate the willingness-to-pay to protect hemlock trees from a destructive invasive species on federal land in North Carolina. We collected survey responses from 907 North Carolina residents. We find evidence that attribute non-attendance (ANA) is a factor when testing for sensitivity to scope. When estimating the model with stated ANA, the ecologically and socially important scope coefficients become positive and statistically significant with economically significant marginal willingness-to-pay estimates.

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Source
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC8353953PMC
http://dx.doi.org/10.3368/le.96.1.25DOI Listing

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