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The Sustainability Narrative: A Multi Study Using Event Studies to Analyse the American Energy Companies Shareholder's Reaction to Sustainability News.
Int J Environ Res Public Health
November 2022
Department of Statistic and Operation Research, Universitat Politecnica de Catalunya, Jordi de Girona 31, 08034 Barcelona, Spain.
This study investigates how shareholders of leading US energy companies value sustainability narratives. Leveraging the Global Database of Events (GDELT) from 2017 to 2019, 207,386 news items were extracted, 4101 event studies were performed, 3393 cumulative average abnormal returns (CAAR) were analysed, and 708 Abnormal volatilities (AV) were analysed. The magnitude of the analysis and further segmentation of the viral news by tone, type of energy, and environmental consequence help us to understand shareholders' investment decisions and narrative.
View Article and Find Full Text PDFThe evolution of new ventures' behavioral strategies and the role played by governments in the green entrepreneurship context: an evolutionary game theory perspective.
Environ Sci Pollut Res Int
June 2021
School of Economics and Management, Harbin Engineering University, Harbin, 150001, People's Republic of China.
Green entrepreneurship is a special type of entrepreneurship that can achieve sustainable development, which is advocated for by many countries and regions. Accordingly, large-scale green entrepreneurship activities of new ventures are appearing in the emerging green industry around the world. To initially study how to promote the diffusion of eco-innovation in green entrepreneurship activities, the evolutionary game models of new ventures' eco-innovation and greenwashing behavior affected by market mechanisms and government regulations were respectively established.
View Article and Find Full Text PDFMaking Green Stuff? Effects of Corporate Greenwashing on Consumers.
J Bus Tech Commun
January 2018
University of Twente, Enschede, the Netherlands.
The marketing success of green products has spawned the phenomenon of greenwashing, but studies on the effects of greenwashing on consumers are still limited. Using a 4 × 2 randomized experimental design, this study examines such effects by determining whether consumers respond differently to greenwashing, silent brown, vocal green, and silent green organizations selling hedonic products (perfume) or utilitarian products (detergent). The results show that consumers recognized the green claims in the greenwashing condition, which led to an environmental performance impression in between green and brown organizations but also to more negative judgments about the integrity of communication.
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