AI Article Synopsis
- The study explored how much Italian consumers are willing to pay for dairy products from grazing animals versus those fed a high forage/concentrate diet.
- The research involved a survey in the Campania Region, analyzing consumer preferences using descriptive statistics and an econometric model.
- Findings revealed that younger consumers, those knowledgeable about milk benefits, and individuals focused on a healthy lifestyle show a greater willingness to pay more for these dairy products.
Article Abstract
The aim of the present work was to investigate the consumers' willingness to pay (WTP) for dairy products obtained by grazing animals or fed with a high forage/concentrate ratio diet. To this aim, a survey was carried out on Italian consumers in the Campania Region and data collected were analyzed both by simple descriptive statistics and by an econometric model. Our results highlight that young age, knowledge of milk properties, and a healthy lifestyle are extremely important components in determining a higher WTP.
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| http://www.ncbi.nlm.nih.gov/pmc/articles/PMC8070171 | PMC |
| http://dx.doi.org/10.3390/ani11041059 | DOI Listing |
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