Objective: To test the hypothesis that a culturally tailored sugar-sweetened beverage (SSB) campaign designed specifically for the Victorian Aboriginal community will not only be valuable for Aboriginal Victorians but will also have cross-over benefits for non-Aboriginal Victorians.

Methods: An online survey was completed by 155 Victorians (78 Aboriginal, 77 non-Aboriginal) four months after the Aboriginal Rethink Sugary Drink (RSD) advertisement was launched. Differences between Aboriginal and non-Aboriginal respondents were assessed using χ2 and Wilcoxon rank-sum tests.

Results: Seventy-six per cent of Aboriginal respondents recalled seeing the advertisement compared to 56% of non-Aboriginal respondents (p<0.05). A high proportion of respondents (59% for Aboriginal, 55% for non-Aboriginal) who had seen the advertisement correctly identified the sugar content of a 600mL drink. The perceived relevance of the advertisement was high (78% for Aboriginal vs. 47% for non-Aboriginal; p=0.003), as was the response that it motivated action to improve health (82% vs. 50%; p=0.001).

Conclusion: Notwithstanding the small sample size, the Aboriginal advertisement appeared to engage both Aboriginal and non-Aboriginal Victorians and promote SSB knowledge and motivation to improve health, particularly among Aboriginal Victorians, who were the target population. Public health campaigns should be designed with Aboriginal Australians to ensure equitable reach and impacts across the whole population. Implications for public health: Aboriginal-led health promotion campaigns may be beneficial for both Aboriginal and non-Aboriginal audiences.

Download full-text PDF

Source
http://dx.doi.org/10.1111/1753-6405.13086DOI Listing

Publication Analysis

Top Keywords

aboriginal non-aboriginal
12
aboriginal rethink
8
rethink sugary
8
sugary drink
8
non-aboriginal respondents
8
aboriginal
7
non-aboriginal
5
relevance aboriginal
4
drink media
4
media campaign
4

Similar Publications

Background: Culture and its practice is a recognised, but not well understood factor, in Aboriginal health and wellbeing. Our study aimed to explore how health and wellbeing are phenomenologically connected to cultural practices, foods, medicines, languages, and Country, through the platform of 'on-Country' camps facilitated by Aboriginal cultural knowledge holders in NSW, Australia.

Methods: Our study is based on a collaboration between knowledge holders from freshwater and saltwater cultures, and Aboriginal and non-Aboriginal researchers.

View Article and Find Full Text PDF

Background: The prevalence of bronchiectasis is significantly higher among adult Aboriginal Australians (the Indigenous peoples of Australia) compared to non-Aboriginal Australians. Currently, there is no well-established tool to assess bronchiectasis severity specific to Indigenous peoples. Nor has the applicability and validity of the two well-established bronchiectasis severity assessment tools - The "Bronchiectasis Severity Index" (BSI) and "FACED" scale been vigorously tested in an Indigenous population.

View Article and Find Full Text PDF
Article Synopsis
  • Aboriginal and Torres Strait Islander women in New South Wales experience significantly higher rates of cervical cancer compared to non-Aboriginal women, with an incidence rate of 17.29 per 100,000 versus 6.77 per 100,000.
  • Despite similar overall treatment rates and survival outcomes, Aboriginal women often face barriers to surgical and radiotherapy treatments, especially if they are socioeconomically disadvantaged or live in remote areas.
  • There is a pressing need for targeted interventions to improve access to cervical cancer care for younger Aboriginal women, addressing issues related to diagnosis, treatment, and the broader socioeconomic impacts of the disease.
View Article and Find Full Text PDF
Article Synopsis
  • The study examined the rates and risk factors for unintentional injury hospitalizations (UIH) in children under 5 years old in Australia's Northern Territory, focusing on both Aboriginal and non-Aboriginal communities.
  • It found an overall incidence of UIH at 25.8 per 1,000 person-years, with Aboriginal children experiencing a 28.6% higher rate than their non-Aboriginal peers, although rates equalized after adjusting for various risk factors.
  • Key identified risk factors included being male, living in remote areas, and having a history of child maltreatment, highlighting a significant connection between UIH and potential child abuse or neglect issues.
View Article and Find Full Text PDF

Environmental smoke has been shown to have significant associations with both causation and exacerbation of respiratory conditions. Aboriginal Australians in the Northern Territory (NT) of Australia are disproportionately affected by respiratory illness in comparison with non-Aboriginal Australians. Traditionally, Aboriginal communities have utilized fire for multiple purposes, such as land management practices, cultural ceremonies, hunting, and cooking.

View Article and Find Full Text PDF

Want AI Summaries of new PubMed Abstracts delivered to your In-box?

Enter search terms and have AI summaries delivered each week - change queries or unsubscribe any time!