Examining the Importance of Green Food in the Restaurant Industry: Focusing on Behavioral Intentions to Eat Insects.

Int J Environ Res Public Health

The Department of Tourism Management, The College of Business Administration, Dong-A University, Busan 49236, Korea.

Published: February 2021

This study analyzed the psychological benefits of environmentally friendly edible insect restaurants, by proposing that three subdimensions of psychological benefits positively affect attitude. Attitude was hypothesized to play an important role in the formation of desire and two subdimensions of behavioral intentions: intentions to use and willingness to pay more. A research model was verified using responses from 419 respondents collected in Korea. Data analysis indicated that (1) warm glow, (2) self-expressive benefits, and (3) nature experiences form attitude and that attitude helps to increase desire, which in turn positively enhances behavioral intentions. The data analysis results supported the importance of the psychological benefits of environmentally friendly edible insect restaurants.

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Source
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC7920300PMC
http://dx.doi.org/10.3390/ijerph18041905DOI Listing

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