Aim: To explore associations between nurses' sense of professional self-actualization, nursing work environment and their involvement in promotion and marketing of the nursing profession.

Design: A descriptive cross-sectional study.

Methods: 144 nurses from various clinical fields completed a promotion and marketing activity questionnaire, selected items from the Brief Index of Self-Actualization and a part of the Revised Nursing Work Index.

Results: Nurses' perception of their work environment and holding a master's degree in nursing were associated with their involvement in promotion activities [ = 0.27, (4, 113) = 10.4,  < .001]. Nurses' perception of their work environment was associated with their sense of professional self-actualization [ = 0.21, (2, 121) = 16.5,  < .001]. Nurses' sense of professional self-actualization did not contribute to the explanation of variance in their involvement in promotion of the nursing profession.

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http://www.ncbi.nlm.nih.gov/pmc/articles/PMC7729788PMC
http://dx.doi.org/10.1002/nop2.644DOI Listing

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