A Multidimensional Reputation Barometer for Public Agencies: A Validated Instrument.

, . , , ,, . . , . . Evidence for Practice This study equips practitioners with a reputation barometer tailored to the public sector. It allows them to measure the reputation of their organization, in a differentiated fashion, among different stakeholder groups.While public organizations increasingly engage in reputation management activities, a potential caveat that emerges from our exercise is that managers might be steering in non-astute directions. While our study shows that, as for private actors, "performance matters," procedural and moral aspects also weigh heavily in the eyes of stakeholders when it comes to public regulators.To secure a positive organizational image and the authority crucial for public agencies to operate, the performance management turn in the public sector may need to be supplemented by an enhanced organizational attention to procedural and moral aspects.