To evaluate the efficacy of the use of Instagram in disseminating information regarding first-episode psychosis and schizophrenia. Facebook and Instagram advertisements linked to an external YouTube video detailing first-time psychosis were initiated for 48 h. Metrics regarding the number of unique individuals reached and number of engagements were collected. Descriptive statistics were used to analyze the data. Facebook made 85 impressions (32.82%) and Instagram made 174 impressions (67.18%). Facebook had 24 engagements, whereas Instagram had 42. Instagram is noninferior to Facebook in disseminating psychoeducational material to the Chinese-speaking population.
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| http://www.ncbi.nlm.nih.gov/pmc/articles/PMC7133427 | PMC |
| http://dx.doi.org/10.1089/heq.2019.0078 | DOI Listing |
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