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http://www.ncbi.nlm.nih.gov/pmc/articles/PMC7416520PMC
http://dx.doi.org/10.1136/tobaccocontrol-2019-055488DOI Listing

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Introduction: In October 2019, a heated tobacco product (HTP) IQOS debuted in the United States. This study examined young adults' attention and cognitions in response to an IQOS ad that carried two mandated textual health warnings (Surgeon General's warning and nicotine warning), and how their vaping and smoking status may interact with attention patterns to affect attitude and intention to use IQOS.

Methods: In November 2019, college students (N = 164) viewed IQOS' first U.

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