Why We Are Still Not Acting to Save the World: the Upward Challenge of a Post-Skinnerian Behavior Science.

Basic research on derived stimulus relations reveals many effects that may be useful in understanding and resolving significant and complex societal problems. Applied research on derived stimulus relations has done little to fulfill this promise, focusing instead mainly on simple demonstrations of well-known phenomena. We trace the research tradition of derived stimulus relations from laboratory to wide-scale implementation, and put forward several suggestions for how to progress effective and impactful research on derived relational responding to issues of immense social importance. To advance a science of behavior from relative social obscurity to the developing world-saving technologies, we must evaluate our own behavior as scientists in the grander social context.