AI Article Synopsis
- The study examines the effectiveness of mHealth solutions in improving user engagement, focusing on social proof and tangible rewards.
- Participants included 143 university staff members who were part of a four-week health promotion campaign, divided into three treatment groups.
- Results indicated that personalized, meaningful extrinsic rewards significantly enhanced participant engagement in the health initiative.
Article Abstract
Despite the many mHealth solutions available, it remains unclear what their success factors are. Specifically, there has been controversy on the effectiveness of extrinsic rewards. This study evaluates two design elements of an mHealth solution - i.e., social proof and tangible rewards - and their impact on user engagement. During a four-week campaign, a sample of 143 university staff members engaged in a health promotion campaign. Participants were randomly distributed over one of three treatment groups. It was found that the introduction of a sufficiently meaningful, unexpected, and customized extrinsic reward can engage participants significantly more in a health promotion context.
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| http://dx.doi.org/10.1109/EMBC.2019.8856296 | DOI Listing |
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