AI Article Synopsis
- The Preston Medical Library moved into the Medical Center in September 2014, introducing the Health Information Center (HIC) as a patient-focused library offering health information and resources.
- A task force was established to enhance marketing efforts specifically for the consumer health library and its offerings.
- The article explores the revamped marketing strategy, emphasizing outreach efforts in medical center waiting rooms and collaborative opportunities.
Article Abstract
When Preston Medical Library moved inside the Medical Center in September 2014, the new patient library, called the Health Information Center (HIC), was added. This addition is a patient focused, consumer health library that, among other things, offers health information and books. After the initial marketing plan was implemented, a task force was created to focus specifically on marketing the consumer health library and its resources. This article discusses how the task force revamped the marketing strategy to include outreach into the medical center's waiting rooms and other opportunities for collaboration.
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| http://dx.doi.org/10.1080/02763869.2019.1623612 | DOI Listing |
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