The 2013-2016 Ebola epidemic: evaluating communication strategies between two affected countries in West Africa.

Eur J Public Health

Department of Applied Science and Centre for Research in Biosciences, Faculty of Health and Applied Sciences, University of the West of England, Bristol, UK.

Published: February 2020

AI Article Synopsis

  • Ebola is a highly deadly virus with past outbreaks revealing weaknesses in public health responses, notably the 2013-16 West Africa outbreak, which resulted in over 11,000 deaths.
  • The project compares communication strategies used in Nigeria and Liberia during Ebola outbreaks, emphasizing community engagement and targeted messaging for high-risk groups as effective methods.
  • Findings suggest that a comprehensive communication framework, incorporating traditional and social media, is essential for better managing future Ebola outbreaks and minimizing public health impacts.

Article Abstract

Background: Ebola is a haemorrhagic disease with high fatality rates between 25 and 90%. The 2013-16 Ebola outbreak in West Africa was the largest to date with >28 000 cases and >11 000 fatalities. This outbreak exposed inadequacies in public health agencies and has spurred health officials to re-evaluate the way Ebola virus disease (EVD) epidemics are co-ordinated and communicated.

Methods: This project compares, using the systematic review method, differences in the communication of EVD in Nigeria and Liberia with data from selected articles analyzed using thematic analysis.

Results: The most successful communication strategies were community engagement and targeted health-communication to the most at-risk groups. We also highlight the importance of a multi-modal strategy to effectively communicate prevention and management of EVD to affected communities. Secondary to these findings included the relevance of the media, particularly social media tools in managing such serious outbreak situations.

Conclusion: This study provides the basis for the development of a theory-based framework to effectively communicate EVD and reduce the negative outcomes observed during the 2013-16 EVD outbreak.

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Source
http://dx.doi.org/10.1093/eurpub/ckz104DOI Listing

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