Affect and Decision Making: Insights and Predictions from Computational Models.

Trends Cogn Sci

Department of Psychology, University of Toronto, Toronto, ON, Canada; Department of Marketing, Rotman School of Management, University of Toronto, Toronto, ON, Canada.

Published: July 2019

In recent years interest in integrating the affective and decision sciences has skyrocketed. Immense progress has been made, but the complexities of each field, which can multiply when combined, present a significant obstacle. A carefully defined framework for integration is needed. The shift towards computational modeling in decision science provides a powerful basis and a path forward, but one whose synergistic potential will only be fully realized by drawing on the theoretical richness of the affective sciences. Reviewing research using a popular computational model of choice (the drift diffusion model), we discuss how mapping concepts to parameters reduces conceptual ambiguity and reveals novel hypotheses.

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Source
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC6876751PMC
http://dx.doi.org/10.1016/j.tics.2019.04.005DOI Listing

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