Motivational (con)fusion: Identity fusion does not quell personal self-interest.

Behav Brain Sci

Centre for Research on Self and Identity,School of Psychology, University of Southampton,Southampton SO17 1BJ,United

Published: January 2018

We question whether altruistic motivation links identity fusion and extreme self-sacrifice. We review two lines of research suggesting that the underlying motivation is plausibly egoistic.

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Source
http://dx.doi.org/10.1017/S0140525X18001607DOI Listing

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