Unique objects attract attention even when faint.

Locally contrasting objects, e.g. a red apple surrounded by green apples, attract attention. Does this generalize to differences in feature space? That is, do unique objects-regardless of their location-stand out from a collection of objects that are similar to one another, even when the unique object has lower local contrast with the background than the other objects? Behavioral data show indeed a preference for unique items but previous experiments enabled viewers to anticipate what response they were "supposed" to give. We developed a new experimental paradigm that minimizes such top-down effects. Pitting local contrast against global uniqueness, we show that unique stimuli attract attention even in not-anticipated, never-seen images, and even when the unique stimuli are faint (low contrast). A computational model explains how competition between objects in feature space favors dissimilar objects over those with similar features. The model explains how humans select unique objects, without a loss of performance on natural scenes.