•Youth interpret cigarette pack-colors in line with industry-intended associations.•Product-packaging restrictions may be circumvented by use of colors that misrepresent product harms.•43.2% of participants attributed to the cigarette pack.•35.6% of participants ascribed to .•31.1% of participants ascribed to .

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http://www.ncbi.nlm.nih.gov/pmc/articles/PMC6378849PMC
http://dx.doi.org/10.1016/j.pmedr.2019.100830DOI Listing

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