A primary function of my role is asking top neuroscientists to write about the latest developments in their specialty areas for lay readers. If they agree to the assignment, I encourage them to use-whenever possible-conversational language, anecdotes, storytelling, and their own voice in communicating what are often complex and hard-to-explain topics. Another option might be to suggest they read Alan Alda's new book before they begin.

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Source
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC6132044PMC

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